Production:
Production Company Walt Disney (Conglomerate), Famous stars, International Locations, New Media Technologies (3D), special effects (CGI Mermaids.
Distribution:
Walt Disney Studios Home Entertainment, Distributed 22nd May 2011 in the UK ans US, Also released on DVD and Blue Ray.
Marketing:
Aim: To convince audience to return for the fourth time.
Three Trailers released including a 3D version. Tie ins: Lego Pirates, Clothing from Hot Topic, Cell Phone App etc. Posters using main characters and iconic imagery, Online Promotion e.g. Facebook page, commercial during SuperBowl and Further TV Commercials.
Exhibition:
Simultaneous Release in UK and US- 4155 screens in US 569 screens in UK, 250 million dollars budget, Opening weekend- 11 million in UK 90 Million in US.
